Ephemeral content: The rise of Snapchat

West Side Story - Snap Finger

In the last few days a lot of people were shocked by this news: Facebook and Google offered $3 billion and $4 billion, respectively, to acquire Snapchat but Evan Spiegel, CEO of the company declined the offer. Wow! I wasn’t so interested in Snapchat before but  this news made me think: why Facebook and Google, that are not naive companies, are willing to offer a mountain of money to them? And more important why did they refuse? Snapchat is a photo messaging application that gives the users the option to set... Read The Rest →